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Luca Flow / Studio work

A ripple of light…
A stream of creation.

Creative direction,
visual production
and digital design.

I’m MK. I make campaign content, music videos, illustrated books and websites, from the first idea through the final edit.

01 / Branding

Character design · Copy · Social content

Medical brand

Medical education
for social media.

A recurring character, Arabic copy and a consistent visual identity.

Scripts and post designs turn common health questions into short, readable explanations. Blue appears across the series alongside practical advice.

Blue, the recurring medical education character, presenting with an open hand.
An anonymized Arabic medical education post about preparing for a blood pressure reading.
Social post. Client identity replaced for this portfolio view.

02 / Food & drink

Food
& drink.

Reels, menus and promotional content for a restaurant.

Food imagery / Arabic copy / Social campaigns

A close-up from the restaurant content collection.
From the content series

03 / Music videos

Music videos.

Rotana

AI video work by Dr. Mohamed K. Eid.
Published on the official YouTube channel.

Original Sokar W Assal cover for Sarah Haytham, featuring the woman and dove scene and release typography.

Sarah Haytham

Sokar W Assal

Original release artwork for Abdel Fatah Grini’s Al Helm El Wardi.

Abdel Fatah Grini

Al Helm El Wardi

Lyrics video / 2024

Further artist credits

Sara Salman · Adam El Banna · Sofia · Zeina

04 / YouTube

Long-form
storytelling.

Characters, locations and sequences for an Islamic education and motivation channel.

Original production scene showing characters gathered in an earthen interior.
Character and setting
An original cinematic scene from the same story collection.
Sequence development
An isolated adaptation of the Arqam character from the production artwork.

Original production scenes.
Character artwork adapted for this page.

05 / Campaigns

Fashion
campaign reels.

Short social ads for an AI fashion photography app.

Watch a campaign reel in a new tab
Two mobile screens showing fashion campaign examples.

06 / Publishing

Page design · Illustration

Specialist book

The art and science
of barbering.

Page design and illustration for a technical book.

Tools, techniques and scientific ideas share the page with hand-drawn imagery.

Unpublished project. Original illustrations shown.

Book illustration joining a barber, mirror and tools with flowing artistic ideas.Companion illustration connecting barbering tools and scientific symbols.

Children’s publishing / Heroverse

The Mermaid
Mirror.

An original, personalised storybook about two sisters and a magical mirror.

Explore Heroverse
An open spread from The Mermaid Mirror with the mermaid sisters reunited.

110+

Personalised school books

Created for a KG2 graduation project. A separate story, with each child appearing in their own edition.

See the school project
Two aliens raise their bottles in a red-lit bar. The populated appearance reference used for Last Call.

Previsualization

Plan the scene.
Direct the camera.

Explore locations, develop the look and rehearse camera movement in 3D before generating the final sequence.

See the rehearsal and result

Last Call / An original previsualization study

Camera rehearsal / Rendered sequence

From a 3D pass
to the finished scene.

Each video can also be played separately.

01 3D camera rehearsal10 sec / 3D render
02 AI render + final edit1080p / With sound

The 3D pass guides the move. The generated scene is finished in the edit.

Location / Visual development

Location &
look development.

Explore different materials, lighting and atmosphere within the same space.

Three treatments of one location. Red chrome was selected for this sequence.

The empty bar interior that began the Last Call location study.

The starting room, before the characters and visual treatments.

Characters / Visual direction

Character design
& staging.

The two alien leads, shown as full-length character designs before they enter the bar scene.

Establish who occupies the scene and how they relate to the setting. Separate character and scene references guide appearance, wardrobe and staging.

The set / Spatial studies

3D blocking &
camera direction.

An open-sided 3D blockout showing the bar, tables, stairs and seating used to explore the room.
A simplified set for staging and camera exploration.

Plan positions, movement and framing in a simplified set. Rehearse the route and camera aim before carrying the direction into generation and the final edit.

An overhead spatial study of the Last Call set, showing an explored camera route through the room.
Camera route exploration

Location. Characters. Camera. Edit.

07 / Web design

Healthcare
website.

A hospital website with clear routes to departments, doctors and booking.

English and Arabic. A visible emergency contact. Desktop layouts that adapt to a phone.

Explore the website
DESKTOP & MOBILE
Desktop website design: a teal and gold opening screen, editorial typography, department navigation and direct contact buttons.
The same website on a phone, with readable headings, language selection and prominent contact buttons.

Desktop layout.
Mobile layout.

The page beyond the opening

Find the
right department.

Services have their own pages. The directory combines real facility imagery with short descriptions and a direct route to more information.

  • 01 Department directory
  • 02 Doctor profiles
  • 03 English / Arabic
The website department directory, with clinical photographs, service names and concise descriptions in a cream and teal layout.
An anonymized healthcare social post using the same visual identity as the website.

Website & social

The same visual identity continues into the social feed.

A supporting post from the healthcare project. Client branding has been removed.

Actual website design. Client identity and contact number omitted for this portfolio view.

From the sketchbook

Studies & experiments.

Commercial spec, environment studies and product concepts.

Scroll to browse. Open a study to see it in full.

Your project / Luca Flow

Work with
Luca Flow.

You work directly with me, MK, on the idea, the direction and the finished work.

A few details are enough to start a conversation.

01 Tell me what you need.

02 We agree on the direction and scope.

03 I make it, with room for your feedback.

NOTES FROM INSIDE

See howwe work.

Stories, mistakes, and useful tips behind Luca Flow’s workflows.

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