Privacy Policy

1. Who We Are

Luca Flow is a creative studio operated by Dr. Mohamed Khaled Eid, based in Egypt. This policy explains how we collect, use, and protect your personal data when you use our website (lucaflow.com) and services.

2. What Data We Collect

Information you provide

• Name and email address (via contact forms, intake forms, or direct communication)
• Project details and business information you share during engagement
• WhatsApp number (if you contact us via WhatsApp)

Payment information

Payment data (card numbers, billing address) is collected and processed by Paddle, our Merchant of Record. We do not store your payment details on our servers. See Paddle's Privacy Policy for how they handle payment data.

Automatically collected data

• Page views, clicks, and navigation patterns (via PostHog analytics)
• Device type, browser, and approximate location
• Performance metrics (via Vercel Speed Insights)

3. How We Use Your Data

• To deliver the services you purchased or requested
• To communicate about your project (updates, questions, deliveries)
• To improve our website and services based on usage patterns
• To send relevant updates about Luca Flow (only if you opted in)

We do not sell your data to third parties. Ever.

4. Third-Party Services

We use the following third-party services that may process your data:

• Paddle -- payment processing, invoicing, tax compliance
• PostHog -- website analytics (privacy-focused, self-hostable)
• Vercel -- website hosting and performance monitoring

Each service has its own privacy policy. We only share the minimum data necessary for each service to function.

5. Data Retention

We keep your project data and communication history for as long as our business relationship is active, plus a reasonable period after (typically 24 months) for reference and support purposes. Analytics data is retained according to PostHog's default retention settings.

You can request deletion of your data at any time (see Section 6).

6. Your Rights

You have the right to:

• Access -- request a copy of the personal data we hold about you
• Correction -- ask us to update or correct inaccurate data
• Deletion -- ask us to delete your personal data
• Portability -- receive your data in a structured, commonly used format

To exercise any of these rights, email us at eid@lucaflow.com. We will respond within 30 days.

7. Cookies

Our website uses minimal cookies for analytics (PostHog) and essential site functionality. We do not use advertising cookies or tracking pixels from ad networks.

8. Changes to This Policy

We may update this privacy policy from time to time. Changes take effect when posted on this page. We will not materially reduce your rights under this policy without giving you notice.

9. Contact

For privacy-related questions or requests, contact us at eid@lucaflow.com.